Write for your visitors

Write for your visitors

 

There’s no point in having a well-designed, mobile-friendly website if it is full of ineffective text.

But this part isn’t difficult. You just need to keep some simple things in mind when you are writing:

Make it clear what you do and how you can help

Keep your paragraphs and sentences short. People are genuinely put off by big, long-winded chunks of text

Don’t be boring!

Don’t make it about you, even if it is. So if you want to say how long you’ve been in business and how good you are, rephrase it. Make it something your visitor would want. “You can be confident that you are teaming up with an award-winning web designer and you will benefit from over a decade’s experience of satisfying clients.”

Talk to your audience about their problems, interests and needs. In most cases, this also means avoiding jargon. You can’t see the blank look on your visitor’s face when they read something they don’t understand, so keep it at a level everyone should be able to follow.

Keep it fresh. Your website isn’t a tablet of stone. Adding to it, and updating any out-of-date references makes you look vibrant. And Google loves fresh content – You’re going to climb up the search results if you add news stories and fresh content on a regular basis

 

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01482 861161

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ben@bengardiner.co.uk

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Mobile First

Mobile First

It should go without saying now, that a website must work well on a mobile phone.

Many still don’t though.

Which is negligent. That’s right – you are neglecting the majority of your visitors if your website isn’t mobile friendly. Typically, a website’s visitors using a desktop or laptop will be around a quarter or a third of all traffic. That means the other three quarters are on their phones or tablets.

So now “mobile-friendly” really should mean mobile first. The mobile version should be the one you concentrate on to get your desired result. (Your site does have a purpose, doesn’t it?)

Mobile friendly website means (amongst other things)

  • the images and text have to align to the mobile browser’s narrow layout.
  • the text has to be readable
  • the site has to be easily navigated using your thumb.

And if your website isn’t mobile-friendly yet, here’s something that will blow your mind and transform your business:

A Tap-To-Call button

An ever-present button on your mobile site so a visitor can tap it, they are ringing you up.

And you’ve got another customer.

You need to do this now, so tap my button!

Let's talk about your project...

Give me a call

01482 861161

Schedule a chat

Click here and pick a time

Drop me an email

ben@bengardiner.co.uk

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7 seconds to hook your visitor

7 seconds to hook your visitor

That’s right. You’ve got around 7 seconds to persuade someone to stay on your website.

Which means that first impressions count. They mean everything. So good design doesn’t just make your website look fantastic, it also gives it credibility.

To drill down, in those 7 seconds you’ll have to answer these three questions:

  1. Am I in the right place?
  2. Is this business reliable and trustworthy?
  3. What do I do next?

Am I in the right place?

In some cases, you might want the visitor to realise that they are in the wrong place.

For example, I have a web design client that does, amongst other things, dance fit classes for seniors. Younger visitors will see a photo of senior ladies exercising and move on. Great. This means all the enquiries will be age-appropriate.

But for the visitors that are in the right place, tell them what they need to know about what your company does, visually and with a simple headline. And in sight – ie above “the fold”, without scrolling.

And keep it simple.

Is this business reliable and trustworthy?

You need to come across as competent. And good design can help you do that. 

Use your company brand colour scheme consistently and appropriately. 

Have an easy to follow layout that doesn’t confuse and uses a simple font that is easy to read. Most people are initially put off by huge paragraphs of text so keep it short and to the point.

What do I do next?

Think of what your website visitors would want to do after landing on your site. 

They might:

  • Want to know more
  • Want to get in touch
  • Want to buy your product

 So help them get there with obvious links and buttons. Like the ones I’ve put on this page to help you get in touch 🙂

Let's talk about your project...

Give me a call

01482 861161

Schedule a chat

Click here and pick a time

Drop me an email

ben@bengardiner.co.uk

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Delighted to have won Best Website at the Independent Publishers Awards

Delighted to have won Best Website at the Independent Publishers Awards

Paula, my client, was so pleased with this site she immediately submitted it to the Association of Independent Magazine Publishers Awards 2015, and we were initially delighted to be shortlisted:

We are really excited to inform you that your submission for Best Website in the 2015 Awards has been SHORTLISTED. We have been inundated with entries this year seeing an increase of 64% in applications so you should be incredibly proud of yourself that you have made it this far.

Coralie, Association of Independent Magazine Publishers

So we are thrilled now to have won against such stiff competition. The criteria included having a clear objective for the website, and the award judges commented on the excellent use of video, testimonials, data capture, mobile optimisation and a strong call to action.

Website Design Project Details

Today Publications

 

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  1. Fully responsive website design – looks great, works well and is easy to navigate on all devices
  2. Lead generating website – homepage focus on getting businesses interested in Advertising
  3. Online magazine integration – makes it very easy for visitors to see current and past editions; more value for advertisers
  4. Your community section – contact details of many local organisations laid out in an easy-to-follow and attractive way
  5. Embedded video to attract potential customers’ interest
  6. Embedded Facebook section to increase social sharing
  7. Tap-To-Call button on mobile phones – makes it as easy as possible for potential customers to get in touch.
  8. Custom logo design

Today Publications logo design by Blue Gekko

Like what you see?

[yuzo_related]

Mobilegeddon has arrived

Mobilegeddon has arrived

21st April 2015. Mobilegeddon.

This was the day that Google divided the world into good (mobile-friendly) and bad (not mobile-friendly), and cast the bad into the abyss.

At least, it means that if your website isn’t optimised for mobile devices, then Google has dropped you right down the search results when people look for you on a phone.

With over half of all internet traffic now coming from mobile devices (including iPads and tablets) this will have a serious impact on your business if your site is affected.

If your site isn’t mobile-friendly, the chances are it’s at least a couple of years old and so now is a very good time to have a makeover, and climb back up the Google rankings. There’s no pennance involved – you’ll get your Google love back straightaway.

There will be other major benefits too:

  • Your customers will be able to read your site on a phone
  • They won’t have to pinch and zoom with two fingers and swipe all over the place
  • They will be able to navigate round with just a tap of their thumb
  • And the biggest benefit will be a Tap To Call button – which makes it a doddle for them to get in touch with you.

So climb out of the abyss – call Blue Gekko now on 01482 861161

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