21st April 2015. Mobilegeddon.
This was the day that Google divided the world into good (mobile-friendly) and bad (not mobile-friendly), and cast the bad into the abyss.
At least, it means that if your website isn’t optimised for mobile devices, then Google has dropped you right down the search results when people look for you on a phone.
With over half of all internet traffic now coming from mobile devices (including iPads and tablets) this will have a serious impact on your business if your site is affected.
If your site isn’t mobile-friendly, the chances are it’s at least a couple of years old and so now is a very good time to have a makeover, and climb back up the Google rankings. There’s no pennance involved – you’ll get your Google love back straightaway.
There will be other major benefits too:
- Your customers will be able to read your site on a phone
- They won’t have to pinch and zoom with two fingers and swipe all over the place
- They will be able to navigate round with just a tap of their thumb
- And the biggest benefit will be a Tap To Call button – which makes it a doddle for them to get in touch with you.
So climb out of the abyss – call Blue Gekko now on 01482 861161
I woke up this morning to over 900 notices of login attempts to my website – so I thought I’d do a video of the solution, to promote my hosting and maintenance business. You might need to go full screen.
Well, I’ll tell you what I’m doing. I’m heading to the Yorkshire Wolds – a lovely part of the world – for the Moonbeams Folk Festival held at the Wold Top Brewery.
A folk festival at a brewery. What’s not to like?
There’s a great line-up, including Peatbog Faeries * Breabach * Nizlopi * Martyn Joseph.
There’s a yummy menu at the Peacecake Cafe
There’s Wold Top Brewery’s specially made Moonbeams Ale.
And it’s hosted by the very lovely Leila Cooper.
All the details are on Moonbeams website – which we’ve recently given a makeover and made responsive. That means it works well, is easy to read and navigate on any device – desktop, laptop, tablet or phone.
Hope to see you there!
There were three aims with this website
- To make it display well and be easy to use for visitors on a mobile site.
- To showcase the many, many examples of stunning, beautifully made cakes The Hull Cake had provided for its very spoiled clients
- To make it easy for a potential customer to get in touch
The first aim was a given. All new Blue Gekko websites are responsive now. That means they configure according to the device they are being viewed from. That means that whether they are being viewed on a laptop, a tablet or a mobile phone they will be quick to load, easy to read and easy to navigate
To achieve the showcase the main focus of the site is the two gallery pages – one for wedding cakes, the second for other celebrations – which display the cake images so well. The cakes are all on display on the page, but click on one of the images and a sumptious slideshow starts.
To achieve the third aim – make it easy to get in touch – the contact phone number is available throughout the site, and a big link to the contact us page is at the foot of all other pages.
But there’s also a bit of magic that only a responsive website can bring. On mobile phone there’s a “Tap To Call” button. That means that a mobile visitor just needs to do a couple of taps with their thumb and The Hull Cake’s phone is ringing. If you resize your browser on your laptop narrower and narrower – when it gets smaller than it would be on a tablet you can see the Tap To Call button appear out of nowhere.
Magic? Not really, but the magic happens when your visitors go “Tap Tap Call” – because you’ve got a customer.
It has been a pleasure working on a new website for Cornucopia Festival (26 – 28 September at Burton Constable if you’re interested). The key aims with this site were
- to develop an easy to navigate site…
- that provides full information about the Festival
- that whets the appetite for the event with information and videos of the artists (which include Big Country, The Animals and Friends and Henry Priestman)
- that makes it easy for visitors to buy tickets
- and which conveys the spirit of Autumn
A further consideration, which is vital for any website these days, was that it must look great, be quick to load, easy to read and easy to navigate on a phone. All Blue Gekko websites are “responsive” now. This means they arrange themselves well on any device. Try it out – look at Cornucopia Festival on your phone. Did I mention the Festival is being held over the weekend of 26 – 28 September at Burton Constable? And you can get your tickets online? The other great feature of doing this site is my free ticket 🙂 See you there!