The Blue Gekko Blog

Your website is your online storefront, and first impressions matter. If your website is outdated, confusing, or difficult to navigate, potential customers will click away before they even have a chance to learn about your product or service. That's why it's important...

​A well-designed website can be a powerful tool in engaging visitors, promoting a brand, and driving conversions. However, there are certain elements that can quickly turn a website from good to bad.  And a bad website, of course, is an under-performing website, which...

We all like a bit of novelty. Many like the buzz of being different. And if that rings true for you, and you want your website to stand out and be different from your competitors, fantastic. Fill your boots. But one area where you need a bit of conformity is in your...

  There's no point in having a well-designed, mobile-friendly website if it is full of ineffective text. But this part isn't difficult. You just need to keep some simple things in mind when you are writing: Make it clear what you do and how you can help Keep your...

It should go without saying now, that a website must work well on a mobile phone. Many still don't though. Which is negligent. That's right - you are neglecting the majority of your visitors if your website isn't mobile friendly. Typically, a website's visitors using...

That's right. You've got around 7 seconds to persuade someone to stay on your website. Which means that first impressions count. They mean everything. So good design doesn't just make your website look fantastic, it also gives it credibility. To drill down, in those 7...