Mobile First
It should go without saying now, that a website must work well on a mobile phone.
Many still don’t though.
Which is negligent. That’s right – you are neglecting the majority of your visitors if your website isn’t mobile friendly. Typically, a website’s visitors using a desktop or laptop will be around a quarter or a third of all traffic. That means the other three quarters are on their phones or tablets.
So now “mobile-friendly” really should mean mobile first. The mobile version should be the one you concentrate on to get your desired result. (Your site does have a purpose, doesn’t it?)
Mobile friendly website means (amongst other things)
- the images and text have to align to the mobile browser’s narrow layout.
- the text has to be readable
- the site has to be easily navigated using your thumb.
And if your website isn’t mobile-friendly yet, here’s something that will blow your mind and transform your business:
A Tap-To-Call button
An ever-present button on your mobile site so a visitor can tap it, they are ringing you up.
And you’ve got another customer.
You need to do this now, so tap my button!
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ben@bengardiner.co.uk