According to the article, Hula first introduced Twitter 18 months ago, and ‘the business put all their focus into sending daily tweets to customers and sharing activity in the Grassmarket area of Edinburgh.
Using the site as a conversation tool between the café and customers has enabled them to develop a relationship with their audience which they can monitor and keep up-to-date as much as possible.
Susan (the owner) said: “I find Twitter really easy and it’s a natural conversation tool. I talk to loads of people and they are connecting with Hula all the time.
“It helps you make this connection with the customers, but also your network. The Grassmarket area is an area that we love and Twitter helps us connect and share what other businesses are doing and promote each other.”
‘ Twitter is a great way to build up a rapport with existing and new customers, and there’s no doubt about it – if your customers feel connected to you they will turn up more often!
You can follow Hula Juice Bar at https://twitter.com/HulaJuiceBar
And you can connect with me at https://twitter.com/ Blue_Gekko
