Desktop/Mobile/Tablet website visitor split for a company in the B2B sector
I was looking at Google analytics for a bunch of client accounts, and was struck by how consistently mobile browsing is now at least 30% of all website traffic. I’ve picked out 3 examples from different industries just to illustrate this point.

The message from these pies is that if you are hungry for business you have to look after your mobile visitor. Even B2B companies will benefit from making their sites easy to read and navigate on a phone, with a clear call to action (usually a “Tap To Call” button).

Desktop/Mobile/Tablet website visitor split for a company in the entertainment sector
The takeaway (sorry for the pun) for restaurants from this is you HAVE to make your site mobile friendly. Not only are most of your website visitors on a phone, but mobile visitors are far more likely to want to eat within an hour.

A couple of questions for you:

  • What do your website stats tell you about your visitor make-up?
  • What are you doing to give your mobile visitors a good experience?

If the answer to either of these is “I don’t know”, you need to get in touch.

Desktop/Mobile/Tablet website visitor split for a company in the restaurant sector
From top to bottom: a B2B business; an entertainment business; a restaurant

Blue = desktop/laptop views
Green = mobile views
Orange = tablet views

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