There’s a fantastic restaurant down in Chichester, Amelie and Friends. The Sunday Telegraph lists it in its Top 500 Restaurants in Great Britain and Ireland, and it has been awarded the coveted Bib Gourmand in the 2014 Michelin Guide.
And it now has a brand-new mobile friendly website to complement its existing desktop version.
The main features of a mobile friendly website are
- Customers can tap the screen to call
- The text is larger and easier to read
- The navigation buttons are large and easy to tap
- The zoom feature is disabled – there’s no need. Everything fits in the screen.
- Up and down scrolling only makes everything easy to read and follow.
But three of the main BENEFITS to a business of a mobile friendly website are
- People are going to find it really easy to call you. Tap Tap – you’ve got a customer.
- People are going to find it really easy to find you. Google Maps and in-built satnavs make it really easy for your customers to find you.
- People looking for you on their phone are much more likely to want to buy from you now, rather than just browsing on their laptop.
This is important for any business now, as a third or more of your website traffic will be on a mobile phone. But it is particularly important for restaurants because
- the percentage of visitors on a mobile is higher
- mobile users looking at a restaurant website are more likely to be on the move and much, much more likely to want to eat in the next hour.
So if you’re looking for somewhere to eat in Sussex go to Amelie and Friends’ new mobile website. You’ll find it really easy to phone them up to book a table; and the navigation icon will show you the way to get there.